Only in America...
We noticed this in a WAL*MART in Florida, but I was reminded of it today when searching for a product to advertise!! BUTT PASTE - for 'diaper rash' !! It even has its own web site!! You could call it an imaginative use of branding - it is certainly effective as you wouldn't forget it in a hurry, but it is also... Well, succinct?!
posted by NaiT at 4:03 AM
2 Comments:
Did you see The Apprentice last week - all about branding - how to do it and how not to do it!
Sadly not... Would have been very useful I'm sure!! xx
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